Programs Used
Adobe Photoshop & Illustrator.
Overview
The project in question was developed in collaboration with Zlil Sheloach and Barbara Collyer. The challenge assigned to us is to develop an energy drink that is unique from the competition, natural, and healthful. In order to make this work, we had to think creatively and deviate from the industry's standard practices and methods.
Research & Approach
Gathering information about the industry's demographics, market sectors, consumer wants and needs, and the strong competition is the first step in this project's implementation. This would assist us in deciding on the project's course and in determining the standard procedures that will enable us to differentiate ourselves.This would help us how we choose the direction of the project while also identifying the common practices for us to help to stand out.
This helps us in our comprehension of the market's customer mindset.
Analyzing the opposition will benefit us. Determine what functions well and the strategies employed to set us apart from the competition.
We can determine if a consumer will need or want our goods based on their needs and wants.
Focus & Positioning
Following extensive and careful study, we have decided to target the product at established, driven professionals who are too preoccupied with their daily responsibilities as well as those who want to sample energy drinks but are apprehensive about the drinks' potentially harmful ingredients.
We positioned our product to be the pioneers of a healthy alternative in the market. Giving the consumers a healthier choice while also establishing a more natural way to energizing without the sugar crash that's common in most sugary drinks.
The focus of our product will help consumers identify our goals and mission.
It tells the audience what our product offers and the benefits behind it.
Design Direction & Choice
We have chosen to make the product highly lavish based on the pricey ingredients that are utilized in the drink in order to differentiate the brand from the competitors. Our first concerns with this approach are that most customers will be put off by the price and wonder if there is a better option available for the money. After careful examining the market again and our target audience as well as the project's main agenda, we made the decision to go with this direction of our project.
Amritas' Colors
In contrast to the generic colors seen in the market, we have selected luxurious and rich colors that are also associated with different fruit flavors. This conveys to the customers that the drink is natural and healthful while also emphasizing the product's exceptional quality.
Rich and luxurious colors helps define the products quality.
Typography
Display Typeface: Brittany
Handwritten, casual and authentic style evoking an inviting and luxurious mood that translates our product very well.
Heading typeface: Bernhard Gothic Bold
Bold and loud while still looking lush and opulent. This balances from the casual look of the display font and it’s more focus on bringing attention and getting order.
Body typeface: Bernhard Gothic Regular
Compliments the display flawlessly, seeming opulent and wealthy. heading the attention away from the big headline and toward the relaxed and genuine appearance of the goods.
The Name & Logo
The word "Ambrosia," which refers to a cuisine that is only consumed by Greek gods, served as our inspiration. However, we have given it the Hindu name of it "Amrita" to give it a more exotic and opulent vibe. With this information, we have chosen a logo that honors Lady Vishnu, the goddess of preservation. This aligns the name with the logo and our mission to help customers maintain health and boost energy naturally.
The initial sketches of our logo.
Color samples that assist us in selecting the ideal color for our product and branding.
Final Design & Implementation
Design Rationale
We decided to make a gradient background that highlights the primary colors of the brand, which are used to symbolize the sun, one of the primary sources of natural energy, because the logo is already rather complex. We tried to leave out any unnecessary elements and used the logo with the sun behind it as the main source of focus for our design.
Target Appeal
Our target market is made up of accomplished individuals who find it difficult to maintain a healthy diet because of their line of work. Their busy schedules force them to select energy drinks, which provide them a quick boost of energy but eventually make them crash. Our product is designed using a natural method to keep you energized throughout the day and help you stay healthy. This highlights the product's higher value, which can help set it apart from competing goods by demonstrating how it differs from them.
Complete designs in different flavors
Label Design
The labels are arranged in a way that complements the product's theme and makes reading them easier. In addition to providing a brief overview of our brand's objective and vision, items such as nutrition statistics, ingredients, and certification are provided to establish trust with the audience.
The final label designs in different flavors
Advertisement & Mock up
The Ads' Objective
With each drink, we want our consumers to feel a perfect balance between enjoyment and wellness, embracing a vibrancy that mirrors your modern lifestyle. Our goal is to help you grow with confidence and grace, turning every moment into a celebration of both prosperity and health.
The Advertisement featuring an opulent and exotic theme
Placing the advertisement in bus and train terminals, which are likely to be frequented by the majority of the target market.
Project Insights
Overall, it was a lot of fun to work on this project in a group, and collaborating with Barbara and Zlil helped me think of fresh ways to approach it. Not only considering the issues of the present, but also considering those that lie ahead. Additionally, there are numerous ways to approach a problem and find an effective, speedy solution. I appreciate Zlil and Barbara for this, and I'll apply the same strategies to my upcoming and ongoing projects.